LivePublic website · Internal lead workflow
ANS RPO Website & Lead Ecosystem
A custom company website connected to a broader internal lead-visibility workflow.
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Problem
The previous website setup depended heavily on plugins and external tooling, creating maintenance, performance, stability, and operational-control concerns. Website leads also needed to flow into a more centralized internal visibility system.
My role
I designed, developed, and deployed the custom ANS RPO website and connected its lead flow to the company’s internal tracking ecosystem.
Approach
- Replaced the plugin-dependent website setup with a custom-developed build.
- Reworked the information architecture and responsive interface.
- Built lead-capture paths around the company’s recruitment offering.
- Connected website lead visibility with the internal operations dashboard.
- Created a more maintainable foundation for continued company website development.
Outcome
The new website established a faster, more maintainable web foundation with greater operational control and centralized visibility into incoming leads. The work also became a foundation for additional custom company website projects.
Confidentiality
Internal lead data and connected operational screens are not publicly displayed.