DeployedPrivate internal system · ANS RPO
Unified Operations Analytics Dashboard
One internal view across website leads, traffic, social performance, and advertising activity.
Problem
Operational data was spread across multiple company websites, analytics sources, social-media accounts, and advertising workflows. Reviewing performance required switching between disconnected tools, making company-wide visibility slow and fragmented.
My role
I identified the reporting gap, defined the workflow, designed the dashboard experience, and built the centralized read-only system.
Approach
- Consolidated leads arriving from multiple company websites.
- Brought website traffic, page-level performance, and click activity into one operational view.
- Added company-level social-media visibility with post-level performance and impression tracking.
- Integrated advertising campaign tracking into the same dashboard.
- Kept the product read-only and focused on visibility rather than operational editing.
Outcome
The deployed dashboard gives internal teams and leadership a single place to review operational and performance signals, reducing the fragmentation created by checking multiple tools separately.
Confidentiality
Internal data and production screens are not publicly displayed.