DeployedPrivate internal tools · SEO operations
SEO Operations Tools
Internal tools for publishing blogs across multiple websites and managing backlink workflows.
Problem
The SEO team needed a simpler way to publish content across multiple company websites and manage recurring backlink work without relying on fragmented manual processes.
My role
I analyzed the workflow and built two internal tools: a multi-site blog-publishing tool and a backlink-management system.
Approach
- Centralized blog-publishing workflows across multiple websites.
- Reduced repetitive steps involved in preparing and uploading content.
- Created a structured place for backlink-management activity.
- Designed the tools around the recurring workflow of the internal SEO team.
Outcome
The deployed tools simplified recurring publishing and backlink workflows and reduced dependence on disconnected manual tracking.
Confidentiality
Internal screens, credentials, website access, and SEO records are not publicly displayed.